December 30, 2018 Amjad Desai

Digital Marketing Tools that you need to use in 2019

Ever wondered if you could achieve your goals and scale your business much faster –  if only you knew digital marketing tools better? We know you did, and that’s why we are here.

Digital Marketing has become very important for businesses even for those who were previously dedicated to traditional marketing. Today, every business is present on the Internet, and the platform is huge. If your presence is not evident, you might be losing on a lot of business leads and opportunities against your competitors.

With time, digital marketing has become a much more cost-effective option than traditional marketing for a brand. ‘Conversion rate’ optimised digital marketing tends to lead to more conversions and generates better revenue. It also facilitates the engagement with your target audience and potential customers.
Keeping up with the new Digital marketing tools is as important as incorporating them into your business. It is a fast-changing field out there: new tools are being built, more platforms emerge, and more channels are coming up as we speak.
Here are the 9 best digital marketing tools for you to get your business growing in 2019:

1. Coschedule
Move over those boring spreadsheets!

When your entire digital strategy is planned out on a calendar, it’s easier to keep yourself and your team organised, focus on deadlines, and be more productive. CoSchedule helps you achieve that!
It is your all-in-one editorial calendar for planning, promoting, and executing your entire marketing and content strategy, in the form of an easy-to-use calendar spreadsheet. Your entire team can schedule posts, monitor deadlines, review and optimise posting schedule, all at one place.

Features include
1. Marketing Calendar
2. Social Media Scheduling
3. Analytics
4. Marketing Campaigns
5. Email Marketing
6. ReQueue
7. Integrations
8. Project Workflow Management
9. Team Management

2. MailChimp
More than just emails.

MailChimp is no longer limited to just email marketing. Today, they can help you find your possible customers and keep them engaged so that you can keep growing your business at a faster pace.
It helps you in creating campaigns easily that connect with your audience.
It Connects all your favourite and essential tools and features at one place to help you get better marketing result.
Helps you stay in touch with your audience with integrating automated messages.
Let’s you know your audience better with built-in analytical tools.

Tools Integrations Automated Messages Built-in Analytics
Emails Copper Welcome Series Segmentation
Landing pages Shopify Abandoned Cart Testing
Postcards Eventbrite Birthday Messages Reports
Signup forms Square Product Recommendations Personalisation
Google remarketing ads Salesforce & more Order Notifications
Facebook ads

 

3.Pingdom
Do you like a slow website? Neither do we!

The internet is a fragile place, and it is really important to know when your site is not performing well as it could have. Pingdom does that for you. It offers a cost-effective and reliable performance monitoring for your website.
It uses more than 70 global polling locations to test and verify websites 24/7, all year long.
It also monitors your websites’ uptime, performance, and interactions for a better site that leads to a good end-user experience.
They do so with the help of their Website Speed Test that analyses your website load speed by identifying what about your webpage is fast, slow, too big, and so on.

4. Zapier
For you. By you.

Zapier is an automation tool that helps you integrate your favourite apps, such as Gmail, Slack, MailChimp, and over 1,000 others without coding or relying on developers. It lets you move info between your apps automatically with an easy to make personalised app workflow.

For example, if you get a lot of email attachments in your Gmail and want to save them to your Dropbox, you have to open up your email every time, click on the attachment, and then save it to Dropbox. Or you can just use Zapier to automate the whole process for you, saving your time and effort.

Other cool things that you can do:
1. Automate your social media by sending new RSS items to Facebook.
2. Keep projects organised by copying new Trello cards to Evernote
3. Stay in touch with prospective customers by adding form respondents from Typeform to MailChimp
4. Make sure your team never misses a meeting by having a channel in Slack for upcoming Google Calendar events
And much more.

5.Traackr
Handling influencers made easy.

Influencer marketing can be the catalyst for your brand to cross the chasm. Influencers help your brand in gaining the trust of your prospective customers and help build a community.
Traackr is an Influencer Relationship Management Platform that helps you manage, expand, validate, and scale up your global influencer marketing – all on one platform.

With Traackr you can:
1. Manage your Influencer network. – Communicate smoothly
2. Cast a more influential network.- Pick out the Best
3. Activate influencer relationships that stick. – Keep the ones that matter
4. Quantify the value of your influencer relationship.- Find what’s working and what’s not.

6.Feedly
Share the things that matter to people that matter.

An essential aspect of digital marketing is content curation. It helps you gain the trust of your prospective consumers by becoming a referrer of valuable information.
A majority of brands today are utilising content curation for driving their content marketing strategy. The process of finding, organising and sharing online content has become conventional and well-practised by mainstream marketers on social media. Feedly makes this whole process easy and hassle-free.
It is a news aggregator application for various web browsers and mobile devices that compiles news feeds from a variety of online sources for you to customise and share on Twitter, Facebook, Google+, Evernote, Pinterest or LinkedIn.
It saves and organises your favourite blogs, news sites, podcasts and Youtube channels all at to one place for easy access whenever you need them.

7. Buzzsumo
Curate relevant content.

You can’t just fill a blog or website with anything and everything and expect people to notice it. You need to write the content that is relevant to your target audience and answers the most “in-demand” questions. Good content that no one is looking for is not that valuable. However, having quality resource content that is in-demand online is golden.
BuzzSumo is a tool that helps you work smarter by ensuring that you are putting out top content that resonates with your audience.
It saves the hours you would otherwise spend scanning all the various social sites( Facebook, Twitter, Instagram etc. ) to find out what people are talking about and what their concerns and needs are.

Features Include
1. Content Insights – What are people talking about?
2. Influencer Information – Who are the people that others are listening to the most?
3. Alerts – Buzzsumo keeps you updated when your content is posted or updated.
4. Competitor Analysis – Know what your competitors are doing.

8. MeetEdgar
Your Social Media Assistant.

MeetEdgar lets you manage your social media with more consistency and in less time. It is a social media management tool that automates content re-sharing and optimises your social traffic.
It connects to your Facebook, Twitter and LinkedIn and helps you schedule content re-sharing, to increase engagement, and optimise the ROI of your digital assets. Just build an online library of your social media updates and let Edgar schedule and post them for you. It’s that easy! Furthermore, it also gives you the option to use the default category or create your own template to effect a balanced mix of post types.

9.Lumen5
Transforming stills to motion with a click.

Lumen5 is a video creation platform designed for businesses to produce social content for driving engagements online. Its goal is to allow anyone without training or experience to easily create engaging video content within minutes. It enables marketing teams to focus on the narrative while relying on the tool to do the heavy lifting.
Not only does the platform offer tools to create a video, but also takes it a step further by supplying all the resources needed to produce share-worthy videos. The platform offers a built-in media library containing copyright-free photos, videos, and audio tracks. This means that your team will have access to everything you need without having to record or purchase anything.

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Digital Marketing is on a rise and there’s no stopping it in the near future. Everyone is taking part in it. You should too, but with better tools to get more optimised results.  So, choose one or have it all, they are sure to take your business to new heights.

Amjad Desai

I’m a friendly digital marketing consultant from India, living in UAE. You’ll usually find me talking about productivity, marketing, social media, technology, automation, and life in general.
I run Synclarity along with a friend. We’re a inbound digital marketing agency that help businesses deliver measurable results