July 3, 2018 Sucharita

Facebook Tightens Policies to Ensure Better Ad Transparency

Facebook-Tightens-Policies

In the wake of Twitter’s Ads Transparency Center launch, Facebook too has come up with its own way of providing details on an ad listed by any page at a given time to drive more clarity, transparency and accountability for its users.

This information will be presented to the user irrespective of whether the ad targets the person or not. In a string of new updates that have released since Facebook’s annual conference on May 1, 2018, this is the latest that will inform users on how advertisers use the social media platform.

Facebook users can now see a new section on any page of a business – ‘Info and Ads’. This leads to information on when the organization was created, changes in its names, page info and active ads. Users can further choose to see the active ads based on the location where the business runs ads. These active ads are the ones that the page is currently running on Facebook, Instagram and Messenger. Any suspicious ad can be reported by selecting ‘Report Ad’.

A statement by Facebook on June 28, 2018, read:

“Today we’re making significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.”

For marketers and advertisers, this is a new gain as this feature will enable them to view ads listed by competitors, thereby mapping the activities that increase customer engagement on Facebook.

A much-awaited step amid the controversies that Facebook ads and data privacy issues have raised in the recent past, this looks at deepening transparency as the platform asserts that “These steps are just the start — we’re always looking for more ways to improve.”

Here’s a video explaining the ad transparency feature on Facebook: