Video Marketing

Video Marketing
While creating a brand identity most of the companies focus more on visuals than sounds. This is expected since the easiest way to imagine a brand is by visualizing logos, their defined colors, and even popular marketing materials. The problem is, most companies haven’t thought about what their brand sounds like. And with audio scaling to new heights - many marketers believe Voice to be the Future of Marketing.
While creating a brand identity most of the companies focus more on visuals than sounds. This is expected since the easiest way to imagine a brand is by visualizing logos, their defined colors, and even popular marketing materials. The problem is, most companies haven’t thought about what their brand sounds like. And with audio scaling to new heights - many marketers believe Voice to be the Future of Marketing.
16 Jul 2019

Sonic Branding – The Future Of Marketing

While creating a brand identity most of the companies focus more on visuals than sounds. This is expected since the…
Marketing, Video Marketing
2018 brought value over volume in business i.e. whether you are a B2B marketer or B2C. The value that your business holds is more important than the volume of the business you perform. Along with this it also bought evidence of fearless marketing all around the world. If you’re a marketer with aspirations to one day become fearless and to take risks, where do you look for inspiration and motivation to continue on your growth path to leadership?
2018 brought value over volume in business i.e. whether you are a B2B marketer or B2C. The value that your business holds is more important than the volume of the business you perform. Along with this it also bought evidence of fearless marketing all around the world. If you’re a marketer with aspirations to one day become fearless and to take risks, where do you look for inspiration and motivation to continue on your growth path to leadership?
04 Jul 2019

The 2019 Trends for Fearless Marketers

2018 brought value over volume in business i.e. whether you are a B2B marketer or B2C. The value that your…
Video Marketing
It’s 2019 - and we are witnessing videos everywhere, right from social feeds, forwarded messages to streaming services such as Netflix, PrimeVideo. Marketers have been talking about it being the ‘year of video’ since 2006, but latest stats show that despite its continuous growth, video content still hasn’t reached its saturation point and is here to stay. With 87% of businesses in the US using video as their marketing tool, it has become the single most vital strategy to include video in your content marketing.
It’s 2019 - and we are witnessing videos everywhere, right from social feeds, forwarded messages to streaming services such as Netflix, PrimeVideo. Marketers have been talking about it being the ‘year of video’ since 2006, but latest stats show that despite its continuous growth, video content still hasn’t reached its saturation point and is here to stay. With 87% of businesses in the US using video as their marketing tool, it has become the single most vital strategy to include video in your content marketing.
29 May 2019

Video is the next big thing

It’s 2019 – and we are witnessing videos everywhere, right from social feeds, forwarded messages to streaming services such as…
News, Social, Video Marketing
IGTV was built according to how people use their phone: vertical and full screen. It is simple, intuitive as it starts playing as you open the app and allows you to multitask. Guess what, the platform was only supporting vertical videos. The mobile-first company recently declared that the IGTV will now support landscape video. During the launch of IGTV, the vertical mode was the main usp. The change comes because of the feedback by creators who use the platform daily. Vertical video formats were found to cause inconvenience of the viewers.
IGTV was built according to how people use their phone: vertical and full screen. It is simple, intuitive as it starts playing as you open the app and allows you to multitask. Guess what, the platform was only supporting vertical videos. The mobile-first company recently declared that the IGTV will now support landscape video. During the launch of IGTV, the vertical mode was the main usp. The change comes because of the feedback by creators who use the platform daily. Vertical video formats were found to cause inconvenience of the viewers.
27 May 2019

IGTV now supports landscape videos

IGTV was built according to how people use their phone: vertical and full screen. It is simple, intuitive as it…
Video Marketing
Videos make communication between you and your audience easier and stronger. Data suggests, 2.38 billion people watch, stream or download video across all devices and more than three-quarters of it use a mobile device to do so. So, if you want your audience to like, share and spend a longer time on your content, you should consider videos as an essential part of your marketing strategy.
Videos make communication between you and your audience easier and stronger. Data suggests, 2.38 billion people watch, stream or download video across all devices and more than three-quarters of it use a mobile device to do so. So, if you want your audience to like, share and spend a longer time on your content, you should consider videos as an essential part of your marketing strategy.
15 May 2019

4 Steps to Structure a Marketing Video that drives sale

Videos make communication between you and your audience easier and stronger. Data suggests, 2.38 billion people watch, stream or download…