December 16, 2021 Saloni Piplani

10 Content Ideas For LinkedIn B2B Marketing

Some people think of LinkedIn as a job search engine. Others use it as their only source of social media while at work. LinkedIn has been viewed as a digital business card exchange, but it can be so much more! if you’re not making the most of this platform, you’re missing out on a lot of valuable contacts.

Let’s have a look at how you can leverage LinkedIn

On LinkedIn, there are millions of pages. If yours isn’t one of them, you’re missing out on opportunities to get your content in front of the people that matter to your company the most. It’s that simple!

To stand out among the millions of pages of well-qualified and engaged people on LinkedIn, you must think more carefully about what you want to contribute.

Don’t just put up random content on your page, it’s essential that you promote yourself through the content you provide which has a major impact on your business and personal brand.

Looking for innovative and strategic ways to use the content on LinkedIn?

You’ve come to the right place!

Here in this blog, we provide you with some unique content ideas to help you become a LinkedIn master.

It’s time for you to shine! Let’s begin!


1. The LinkedIn Post in Plain Text

They do surprisingly well when you submit a plain text post on LinkedIn! You don’t need to overthink it; all you need is a HOOK to bring readers in, enough MEAT to keep them reading, and a CALL TO ACTION at the end.

Have a point of view you’d like to share? Make a LinkedIn post out of it. It’s fine to take a stand on an issue in your sector now and again, as long as it’s not too contentious.

Yes, it’s likely that your viewpoint will alienate a few others. However, if you know who your ideal consumers are and are confident that your message will resonate with them, speak up. This form of content may necessitate a little more bravery than others, so choose your stances wisely and stay true to your company’s goals.


2. The Poll Post on LinkedIn

LinkedIn has recently been heavily promoting polls for whatever reason. If you create a poll and others participate in it, it will be shared widely and appear frequently in the LinkedIn Feed.

Here’s how companies use LinkedIn Polls.

This is also an easy way to understand customer sentiment about a problem or even gather information like quick feedback.


Poll post on LinkedIn

Image Source: Linkedin


How To Use LinkedIn Polls?

Anyone who creates a poll can give voters between two and four alternatives to pick from. Because poll responses are limited to 30 characters and questions to 140 characters, questions and poll options must be concise and easy to comprehend.

People enjoy expressing their viewpoints!

If the page is properly constructed, it will be brimming with the intended audience. That means it’s ideal for pulling a target audience’s thoughts on logos, taglines, titles, and so on.

Polls can be used to ask industry-specific questions or to focus on more general issues. This helps the page, group, or profile’s other content rank higher in LinkedIn’s algorithm over time.


3. Video, video, video

Video is more likely to create a conversation among members than other types of content.

According to recent research, 38% of marketers post video content on LinkedIn. 75% of those who used video on the platform found it effective.

When compared to static Sponsored Content, LinkedIn members spend nearly three times as much time watching video ads.

Here are ways on how to use video in the content strategy for our LinkedIn Page.


  • LinkedIn’s Video Interview Post

Find someone you take inspiration from and do an interview with them about their expertise, and then share the videos on LinkedIn.

Create a list of questions for people in your network and identify other thought leaders to ask questions! This is excellent content for your asset library.


  • A collection of short videos

The LinkedIn Marketing Minute is a series of videos aimed at giving marketers like us actionable advice. Involving influencers, such as Ann Handley, boosts credibility and expands reach since they will likely share it with their networks.



4. GIFs with animations

Animated GIFs are an entertaining source of content, however, to make it more engaging, it’s better to transform them into text posts. This is an excellent platform for including a call to action in order to elicit a more positive response from the community.

Want to know more?

Here are simple steps to share GIFs on LinkedIn:

  • Open
  • Select a GIF that appeals to you.
  • A new window will appear.
  • Right-click the GIF in the new window.
  • Choose to save as and save it to a desktop folder.
  • In the comments, click the camera icon.
  • Select the GIF you saved in the folder and BOOM.

You’ve successfully shared a GIF on LinkedIn.


Gif of Laughing person

Image Source: Giphy

5. Repurpose Blog Posts

Use the content you already have. Blog posts and other written pieces can be a great source to repurpose!

Share your blog posts or articles on LinkedIn to expand your audience, raise brand exposure, and enhance interaction! When you write a new blog post, make sure to share it with your LinkedIn followers by adding it to your profile.


Synclarity post

Image source: LinkedIn



6. Zoom meeting Post on LinkedIn

We’re all on Zoom meetings more than ever before, and it’s incredibly simple to capture a screenshot of a Zoom conference you’re in with others who have their video on. Simply inform everyone that you want to capture a screenshot so that folks can look into the camera and smile, and those who do not want their camera to be shared can turn it off. People appreciate it when you share with permission, so take a permission-based screenshot and publish it on LinkedIn.


7. Case studies, E-books or Whitepaper

LinkedIn is a B2B platform where members actively seek out industry-related content. This makes it an excellent medium for exchanging case studies, reports, and whitepapers based on research.

The case studies and e-books enable you to showcase how customer stories may benefit your target audience. Customers can also utilize social evidence to establish trust in you and assess if you can genuinely help them.

Upload a short article about your whitepaper to LinkedIn Publisher. You can promote the white paper on LinkedIn groups related to it by mentioning key statistics from it

All these formats are jam-packed with information, but if you use a mix of fonts, color schemes, and images it makes the content more approachable.


8. Carousels/Slideshows on LinkedIn

Have you ever had a blog post go viral? Or a video with an ever-increasing number of views? Then put that content into a LinkedIn slideshow to get the most out of it.

Slideshows that are too long, like any other graphic content, will cause more viewers to click away.

The following are the most significant specifications to keep in mind:

  • Keep your file size under 100 MB
  • You can’t have more than 300 pages
  • PPT, PPTX, DOC, DOCX, and PDF are the most common file formats
  • You can’t update or edit the document once it’s been posted

Check out this LinkedIn carousel post by Dennis Brown on 9 Lessons on How to Grow a Profitable Business.


LinekdIn post type


9. LinkedIn Live

You may stream live on LinkedIn Live and increase engagement with your audience. This will only happen if you choose themes that are relevant to a business and professional audience and provide value to them. LinkedIn Live broadcasts receive 7x more reactions and 24x more comments than native video created by the same broadcasters, according to LinkedIn statistics.

When you’re finished, LinkedIn will upload your video to your Recent Activity or Page feed. Members who missed it will still be able to access your content if you enter a great description.

While you’re streaming, write a quick description to go along with your video. The majority of your LinkedIn profile description is hidden from the search.

Put up the most important facts in the first 5-6 words. Begin with a quick summary of the video’s content. As Rob Balasa does here, place keywords and speaker names “above the fold.”


LinkedIn Live post



10. How can we forget about Employees?

Employees are the brand assets!

Encourage employees to participate in LinkedIn discussions. LinkedIn, like all other platforms, organizes users’ LinkedIn feeds using algorithms. The algorithm is heavily influenced by the amount of time people spend engaging with a post.

You can also ask your employees to continue talking about their experiences working for your company and give testimonials that you can use on your corporate page. The more they talk about your brand, the more people learn about what you have to offer.



Make the most out of your LinkedIn posts! 

How to do that? Here are some mistakes to avoid:

  • LinkedIn should not be considered like Facebook or Twitter


Gif of person hoping


We all know LinkedIn is a social media tool, but it’s also used to sell products from one company to another. Alternatively, you can use it to promote your resumé and acquire that ideal job.

Facebook, Twitter, Instagram, and other social media platforms are all unique.

These three are more like getting a glimpse into your daily life or getting to know you on a more “personal” level.

LinkedIn, on the other hand, focuses more on a business or product update. This is why you should avoid using all of your social media accounts at the same time.

  • Do not miss to include an external website or blog links

Allow your audience to choose whether or not they want to learn more by clicking on the link.

Offer your valued LinkedIn connections the choice to go deeper in the relationship by including external links to your website or personal blog in your articles.

This is the ideal opportunity to provide a link to your personal or business website to increase exposure and improve your SEO ranking which makes your website appear more trustworthy.


  • LinkedIn groups should not be used solely for getting backlinks to your webpage 

Rather than relying on your business LinkedIn group to generate engagements, interact with its members. Speaking with individuals to request a backlink is a better type of interaction since it increases the likelihood that they will feel motivated to learn more about you and so click your external links on their own.

It’s also a good idea to follow up on your requests for backlinks since this shows that you’re serious about building a good business connection with them.


  • Don’t use too many Hashtags

There are no restrictions on how many hashtags you can use in a LinkedIn post. However, we recommend that you use no more than five hashtags for each post.

You’ll wind up sounding like this if you use too many hashtags.

If you use too many hashtags on LinkedIn, the LinkedIn Algorithm may flag your post as spam.

If you have a LinkedIn business profile, your profile and posts are already public. However, it’s never a bad idea to double-check.

To make my public profile available to everyone, simply change the public profile settings. Your hashtag will then be searchable by all the millions of LinkedIn members, not just your own network.


  • Ignoring Customer Reviews

Consumers often use social media to rate businesses on the quality of their products and services. With more individuals spending time on social media, it’s now easier than ever to read what LinkedIn users have to say about your business.

Listen to your customers’ feedback and always respond to their questions, comments, or complaints to help your business obtain more favorable ratings.



Begin writing. LinkedIn posting is completely free!

For years, social media has been focused on how B2C brands connect with customers, but with LinkedIn, we’re entering a future where B2B professionals can establish themselves as specialists without relying on large sums of money. Do it if you have a unique perspective, intriguing insights, or knowledge to share with others in your field.

People will find your content if it is good. Use these examples for inspiration and real-world direction when creating LinkedIn content that generates leads.

As you can see, there are enough types of postings to ensure that we don’t bore our audience by repeating ourselves. All the types of LinkedIn post ideas we’ve discussed are represented in the calendar below. It’s a good mix of quick and easy postings and more thought-provoking and time-consuming posts.


Content Calender