“Ever heard the phrase ‘First impressions last’? Well, in the world of branding, that’s the secret sauce to success!”
Imagine your favorite brand. What comes to mind? It’s more than just a logo or a name, right? It’s a feeling, a story, a connection. That’s branding for you – the art of making a memorable mark in people’s minds. In a world where everyone is vying for attention, a strong brand is like a guiding star that sets you apart.
In yet another new update by Facebook, brands have an innovative opportunity to connect with social media influencers/creators to boost their marketing initiatives and brand value. Read more
‘Content Distribution is a very important aspect of content marketing. The terms ‘diversify’ and ‘distribute’ precisely mean that your content need not be restricted to your website blogs. It should rather be out on different social media and include info-graphics, videos, podcasts, etc. Explore more, apart from the only text.
The pristine white silicon giant needs no introduction when it comes to tech, innovation, and pop culture. All of us have been there – lusting over the latest version of an iPhone or craving for a Mac Upgrade, salivating over AirPods, or secretly wishing for an iPad but not being able to decide whether it’s required or just another impulse purchase. And who can forget the apple fanboys/girls who defend apple products over Microsoft, android, Samsung, and others
Last week Shopify announced its partnership with YouTube to enable creators to integrate storefront with their YouTube platform.
The new integration enables viewers to shop for products of their choice from the video itself. Earlier creators used to add links to products in the description, with the new features creators can add products directly in the videos, live streams and vlogs.
New channels like Branded content, Influencer marketing or Podcast ads have proven to deliver ROI comparable to mainstream media. These channels have data-backed outcomes which suggest that once the consumers are exposed to marketing efforts it leads to gains in familiarity and affinity.
Whether you’re a marketer or a lead strategist, creating a successful content marketing campaign is quintessential in the B2B landscape. Observing the ongoing trend, about 66% of B2B marketers have decided to raise their content marketing budget.
NFT is the buzzword that many of you might have heard of in the past few months. There has been an increased interest amongst netizens regarding NFTs especially after several Bollywood stars started launching these digital assets.
From poems, film collectibles to movies, and tweets influencers and Bollywood stars jumped onto this new trend and the world took notice of it. The below graph of search trends further proves that Indians are more curious than ever about NFTs.
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Some people think of LinkedIn as a job search engine. Others use it as their only source of social media while at work. LinkedIn has been viewed as a digital business card exchange, but it can be so much more! if you’re not making the most of this platform, you’re missing out on a lot of valuable contacts.
LinkedIn is a great platform for B2B marketing and one of the fastest-growing social media networks. It efficiently creates the solidly professional network that every business seeks and has already established itself as an essential component of digital marketing. LinkedIn also accounts for 46% of social media traffic to B2B business sites.
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