We are already 20 days into the new year, and you are still struggling with your 2021 Content Marketing strategy. Worry not; as we go through some of the lessons learned last year and help you build a primed plan for the short-term.
Last year was unexpected, and it sure taught us a lot about ourselves. 2 things that 2020 has taught us all across are
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2020 has been the most unpredictable and challenging year for everyone, including marketers and brands. When the country locked down in March 2020, our teammates were overwhelmed with a deluge of emotions. We were concerned about the efficacy of working remotely, adapting to new WFH processes, stress of declining productivity, amidst the paranoia of the pandemic.
Have you started planning for 2021 in terms of Marketing?
If not, this is the right time to start making notes of what worked in 2020 and what might work in the coming year!
The idea of the funnel is that as it progresses toward its first transaction with your company, your pool of potential customers grows smaller. There are a great number of people at the top of the funnel who will become aware of your brand.
There’s much more than just likes and shares in social media marketing! The social media environment of today’s world is far bigger than sharing a funny post or meme, and then miraculously hoping it will take off with your audience.
Let’s start with one basic fact: your company needs a presence in social media.
Whether you have a street fashion store or a global online apparel store that generates millions of revenue per month, having your e-commerce marketing plan correct will be key to your online business.
Content marketing is the foundation of all digital marketing strategies taken by any organization. And, the reason is simple — it blends with all sorts of marketing strategies such as social media, influencers, SEO, etc. Without content, no marketing strategy will succeed and thus content is at the heart of all digital marketing.
In a visually driven platform like Instagram; do your captions actually carry value?
Yes, they do. Captions are of importance, but it is good captions that actually add value to your brand. A very powerful tool that can make or break your post. So what is a good caption?
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