June 21, 2019 Amjad Desai

Facebook devise Watch with new features

Facebook recently announced “Watch” a new platform for shows!!

Watch consists of shows, a new type of video on Facebook. Shows are created of episodes- live or recorded that follow a certain theme. Shows are a great platform if you want to share a series of videos, like a cooking video, daily vlog or any other video with recurring themes.

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Source: https://www.theverge.com/

Facebook stated in their blog, “Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.”

Now, Facebook vamps up this watch with additional features. Facebook is currently testing and adding new features to improve the watching experience of the users.

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Source: http://www.socialsamosa.com/

According to their official blog, Facebook Watch has more than 720 million people monthly and 140 million people daily who spend at least one minute in Watch. On average, the daily visitors spend more than 26 minutes in Watch every day.

Facebook also launched an option to find groups related to videos that are most watched on shows. It will show the official group besides the video so that you can join other enthusiasts according to your interest.

This platform is also testing new ways to find videos that are most popular among your friends, and a section to other watching experiences like premiers, watch party, live videos to make it easier to connect.

Facebook found that people are more likely to comment on videos in the watch party than the regular videos they watch individually.

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Source: https://www.reviewgeek.com/

Facebook also plans to create show pages to make a seamless experience for show and publish new episodes.

According to Facebook,”creating a show has a number of benefits, like the ability to reach a predictable and loyal audience. People will be able to follow the shows they like, and when there’s a new episode of a show, Facebook will inform the show’s followers and the episode will automatically appear in their Watchlist in Watch.”

In future, creators will be able to monetize their shows by Ad breaks and at the same time can ensure good experience to the community. These Ads are available on watch in more than 40 countries and will be expanded to more around the world.

Amjad Desai

I’m a friendly digital marketing consultant from India, living in UAE. You’ll usually find me talking about productivity, marketing, social media, technology, automation, and life in general. I run Synclarity along with a friend. We’re a inbound digital marketing agency that help businesses deliver measurable results