Instagram stories serve as an outlet for brands. Instagram has added a new Stories @mention option to further tap the rising popularity of stories option,
The new option enables you to easily re-share any Insta Story that mentions your profile.
This could be an add on for brands who look to showcase relevant mentions on Instagram, which could include brand endorsements, customer feedback, influencer marketing partnerships, etc.
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The new option appears as an @ symbol in your Create mode options (posted by social media expert Matt Navarra).
The option also says ‘See all 3’ at the top of the screen, which signifies how many Stories @mentions your profile has at a given point of time.
When you click on the ‘See all 3’ button, you’re taken through to a display of thumbnails of Stories frames which mention your profile. Then you are allowed to select any of the frames listed and re-share them into your feed until the story feeds expire.
Instagram rolled out a similar feature called ‘Stories About You‘, a few months back, which provides a listing of active Stories that mention your @handle, but that listing is only accessible to Instagram users with either a business or creator account.
You would assume that the same restrictions apply here, and that @ mention option is not available to individual profiles – but whether it’s been made available to all accounts is not clear at this stage.
It may be worth checking your Instagram Create mode options, it could be a helpful option for brands to amplify customer and fan mentions.
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