This month started off on a high note with Snapchat announcing its speech recognition technology. The company has launched new lenses that would animate as soon as they recognize simple trigger words such as “Hi,” “Wow,” “Love,” “Yes” and “No.” Read more
Increase Brand Visibility this Friendship Day
“Walking with a friend in the dark is better than walking alone in the night.”
As Hellen Keller notes, the greatest gift of life is a friendship as each friend is special in their own way. Old or young, friendship is for all and there are memories with friends we all have cherished over the years. This emotional feeling is what social media platforms tap to exist – whether it’s Facebook, Twitter or Instagram, your friends become your biggest fans and followers on these sites.
Whatsapp Fights the scourge of Fake News, Hoaxes with Print Ads
As Facebook-owned Whatsapp comes under the scanner for having become a platform to slew hatred, mobilise mobs and spread false information, the US-based company takes viable action to make more people aware on how to identify fact from hoax. Read more
Instagram to Engage Users with Questions and a Permanent Stories Bar
Amid its latest string of updates, Instagram is now testing two more features – one is to help users get answers to any questions that they might have and another is a Stories bar resting permanently above the feed page. The Verge reports that the persistent Stories Bar will remain at the top of the screen even with continuous scrolling through feeds, thereby letting users engage with all Stories from their followers. On the other hand, the question answer feature will now allow users to ask questions with responses as short or as long depending on the discretion of the follower who answers it, as noted by Android Police Read more
Facebook Tightens Policies to Ensure Better Ad Transparency
In the wake of Twitter’s Ads Transparency Center launch, Facebook too has come up with its own way of providing details on an ad listed by any page at a given time to drive more clarity, transparency and accountability for its users. Read more
Instagram Rolls out Group Video Chat Feature Making the App more Intimate
May 1, 2018 marked a new beginning in the history of social media. On this day, Facebook announced several attractive features for Instagram. One such feature was the group video chat update that has now been rolled out on both Android and iOS systems. This comes at the wake of Instagram’s newest launch, the IGTV app that helps you create and view videos as long as an hour. Along with the video group chatting feature, the other updates that had been announced at the Facebook annual F8 conference a month ago have been all launched now. Read more
Here’s how the Facebook Customer Chat Widget can Help You Build Brand Value
Social media has made it simpler for customers to communicate with Brands. Facebook being the world’s largest social network with 1.2 billion monthly users is going big on Messenger and chatbots as tools that can help keep the customers engaged. Read more
IGTV – Instagram’s new video streaming hub unlocks fresh possibilities
Instagram goes brave with its new IGTV app – this lets you view and create long-format vertical videos extending to an hour long. In a strong clash against YouTube, the most used video platform until now, Instagram’s latest add-on comes across as the future of digital marketing, vlogging, advertising and much more. Read more
Marketers, are you listening? Music Stickers shall now be a part of Instagram Stories
As of September 2017, there are 800 million monthly active users on Instagram. The user-base keeps growing more and more as Instagram is constantly updating the platform adding new features, add-ons….. From Focus Portrait Mode, revamped Explore Page, AR Camera Effects, Quick Reactions on live videos, slow-mo mode, Nametags, Payments feature, GoPro and Spotify Integration to Group Video Chat and Anti-Bullying measures, there is a lot more coming to Instagram screens soon. Read more
The story of the world’s first 360 VR Google Doodle
Google doodles are those unmissable & attractive little drawings that Google uses to commemorate important events, people and personalities. Over the years, the doodles have matured from static art to animations, games. In it’s latest endeavour, Google has released the first ever VR / 360 Google Doodle and it is pure-wow!
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