Most of us are good at planning but many of these plans don’t see the light of the day. What stops us from getting things done? Why can’t we execute plans that we believe are important for our growth.Why can’t we see through our commitments all the way. But at the same time we get real creative with excuses to avoid doing what we set out for. Read more
You are running a business and feel that you are fighting an uphill battle daily. Then this article is for you!
You have a good product but are scared to shout out to the world, as you feel that the competition might just pick it up? Then this article is for you! Read more
Email has always been one of the most productive channels when it comes to driving positive ROI in digital marketing. However, it hasn’t changed for decades and it was about time someone did something about it. So when Google announced AMP for emails this week it seems like an interesting proposition. The new specs are available from Gmail development preview site and we can expect the features to be supported in Gmail later this year.
Social Media has become the norm when we talk of starting a business, service or a brand. Even established brands are taking it seriously over other forms of communication. The value of social media lies in it’s low cost of entry, building a brand and promoting your product / service. Read more
Every Marketing manager will agree that you can never have enough time when planning a campaign. However according to Parkinson’s law “A task will swell in proportion to the time available” so you will never have enough time. When working on a marketing campaign, how we decide to allocate our resources can define the outcome of our efforts. So Make sure you allocate your resources, time & energy in the right place to reap the benefits. Read more
Social Media is primarily a visual medium and the player that has the most visually riveting content has an edge over the others. Therefore, Design plays a crucial and yet an invisible role in making a company to be even considered as a “brand”.
Design usually corresponds to a method / set of rules that make the creative stand-out post after post – thereby resulting in an eventual unified brand experience. Alternatively, we will see how these principles apply to the overall picture. Read more
As an entrepreneur, you are going to be challenged every single day by problems at work. As things start getting a bit difficult, people keep suggesting to stay calm, optimistic and have a positive attitude towards your Work. This seems a lot easier said than done & on most days issues can really deplete your energy. Read more
Recently i was watching videos from the F8 Conference, where Mark Zuckerberg launched Facebook’s goals for the next 10 Years. We’ve heard so many times that setting such ambitious goals (BHAG) could set you on the right path. But as startup entrepreneurs we sometimes get so involved in the day to day tactics that we loose track of what’s important. In this day and age when businesses die every day how does one go about building a lasting organisation ? How is legacy created ? Read more
One of the major buzz words of the current digital scene is Social Media Strategy. Everyone seems to be doing it and talking about it. However, we find more often than not both the terms – Strategy and Tactics – being used interchangeably. That too not to a good effect. There are many ways to define both the terms, however; let me put it in a very simple way. Read more
With almost 500 million active internet users and more then 200 million active users of social media in 2017, India is rapidly growing into a massive digital marketing opportunity. In this article i list some of the trends that will help marketers engage with their audience Read more
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