Motherhood: All love begins and ends there.
This quote by Robert Browning sums it all up – our stories began with our mothers. Their love, sacrifices, perseverance and forgiveness makes Mother’s Day an ideal time to celebrate motherhood and the impact our mothers have in our life. Read more
Just a week to go for Mother’s Day! The thought of what to gift our precious moms on the D’Day is in the air. A great occasion and opportunity for retail spends – Mother’s Day is deemed as equivalent or even greater than Valentine’s Day and Friendship Day when it comes to shopping indulgences. Both online and offline shopping gains ground ahead of this special occasion. Read more
Have you ever thought – Why do we spend so much time on social media? Is it to find out about where our friends are holidaying, their relationship status, to get more likes, shares or comments on our posts, or is to prove ourselves that we are cooler than our friends or simply because you feel like you will miss out on the action? Read more
Algorithm – is a set of rules that organizes the data in a particular manner. With regards to Social Media algorithms – they basically rank the quality of posts based on engagement, shares, reactions. The need for algorithms is to keep the posts organised, make genuine content more visible to people. For the same, most of the social media platforms keep upgrading the algorithm based on user behavior, surfing practices, upgrades in mobiles. Most notable is the policy update by Facebook wherein – when a certain post receives high organic engagement then that post will appear on a number of user feeds. Read more
Sometimes back i had a discussion with a friend on how everyone should have sales skills these days. The discussion reminded me of Phil Knight the founder of Nike. who used to sell shoes to athletes from his car boot. In his biography Phil mentions how easy it was for him to sell shoes to athletes compared to selling stocks. So even though i agreed with my friend that everyone needs sales skills i don’t think we can be equally good at selling everything. Read more
“Marketing is telling a story about your product to people who want to hear it in an interesting way.”
The statement highlights 3 key elements of Marketing
Consider the two facts that i am a human & i am a mammal. Based on these two facts can we make an assumption that all mammals are humans ? Of Course that would be a mistake on our end. This error in judgement based on an assumption is what we call a ‘Behavioural fallacy’.
Behaviour fallacies, are cognitive biases i.e a deviation from rational thinking. They are a proof of how our thinking and decision making can get compromised, biased and manipulated on a daily basis. Being aware of these fallacies can help us avoid the lapses in rational thinking. As a marketer you can use these to your advantage or even avoid pitfalls when planning strategies or campaigns. In this post i talk about three of the most common ones but you can have a look at the entire list of cognitive biases here. Read more
You read in an earlier blogpost by Amjad on why its important to act upon our ideas. This post should give you some idea on How.
True magic lies not in the idea itself but rather the execution. Adding to this, it might sound counter-intuitive to some. But it just doesn’t matter where you start. What is primary – is that YOU START.
Beginnings have a certain zing in them. A sort of an upthrust, a push – a nitro boost that zooms you ahead giving you the momentum to reach the next step. Read more
Over the years I’ve thought of many potential product ideas but for some reason didn’t pursue them. Everytime i hear of a success story i get more convinced that an idea is only good if it’s delivered. I am sure a lot of you reading this would feel the same. But have you thought why we didn’t act upon our ideas ? What makes us doubt ourselves, procrastinate and slowly kill our ideas. Read more
It’s no easy task to start a company. Having done it once earlier, i thought it might be simpler.
But No! Every time it’s different. Read more
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