Whats on our Mind

08 Feb 2018

Jaljeet Ajani Mobile Permalink

Whatsapp Business – The Indian Small Businesses Ka Jugaad

Jaljeet Ajani February 8, 2018

India has a diverse population consisting of multiple regional ethnolinguistic groups. In simpler words – “Unity in Diversity.” What’s amazing is the way it all functions. To a 3rd person it may seem chaotic but we Indians have found an order amidst all of this. Even in case of technology – we find our own novel ways ‘Jugaad’ to use it. ‘Whatsapp’ is one such app that is the most popular among Indians for uses beyond personal communication. It enabled one to send friendly forwards and form groups but now has become the preferred choice for business communication – easily replacing email in many cases.  Read more

07 Feb 2018

Amjad Desai Content Marketing Category, Influencer Marketing, Social Permalink

Key reason why you need to know your audience segment

Amjad Desai February 7, 2018

You can’t target everyone! Every Content Marketeer worth his salt knows that and makes it a top priority to segment their target audience. They spend great effort and energy in understanding their audience’s needs and pain points. Once they understand what people out there are looking for, they would go about with razor-sharp focus (inch wide & mile deep) after their audience hitting them with value bombs ( word courtesy Dumas). Read more

06 Feb 2018

Jaljeet Ajani Mobile Permalink

The Importance of Whatsapp Business

Jaljeet Ajani February 6, 2018

Gone are the days, when we used messaging for communication with friends or families. We still do it – but with users getting information at the tap of their mobile-screen; quite organically business conversation has jumped from a formal website chat-box to personalised messaging apps like Whatsapp, Facebook Messenger or WeChat. Read more

05 Feb 2018

Amjad Desai Content Marketing Permalink

how long will you wait for Your Water ?

Amjad Desai February 5, 2018

Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for their cause.

Read more

04 Feb 2018

Amjad Desai Content Marketing Category Permalink

6 things to keep in mind as content marketers

Amjad Desai February 4, 2018

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers swear by its value as a ‘go-to strategy for any B2B organisation looking to generate marketing qualified leads (MQLs). However, there is another side to the story. Read more

03 Feb 2018

Amjad Desai Content Marketing Category Permalink

Will Content Marketing Continue to Work in 2018 ?

Amjad Desai February 3, 2018

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers swear by its value as a ‘go-to strategy for any B2B organisation looking to generate marketing qualified leads (MQLs). However, there is another side to the story. Read more

02 Feb 2018

Jaljeet Ajani Social Permalink

They updated Instagram Again!

Jaljeet Ajani February 2, 2018

With over 800 million users – Instagram is one of the leading Social media platforms of the day. What makes it so popular; you ask? A neat, clutterless platform that understands where the attention lies.

Instagram started off as a simple photo-sharing app that later introduced 15 sec videos (later moving on to 1 min) thereby sidelining Vine at the time (circa Jan 2017).  The upgrades continued with the addition of Stories and dozen multiple features till date easily rivalling Snapchat. Kevin Systrom said it best –  “The question is, who executes the best? That is going to be the determination of who wins in the long run.” Read more

01 Feb 2018

Amjad Desai Content Marketing Category, Social Permalink

The Current State of Digital Marketing

Amjad Desai February 1, 2018

Marketing is an art of making a product or service interesting and attractive to your audience. It’s about conveying the real value of the product to your target audience & building meaningful connections. With so many channels available its become easier to get your brand or product in front of your audience. However, to get value from marketing we need to make a dramatic change in the way we manage our communication. Read more

31 Jan 2018

Jaljeet Ajani Content Marketing Category, Social Permalink

Quick Start Guide to Setup your Social Media Channels

Jaljeet Ajani January 31, 2018

Social Media brings individuals, friends, families, businesses and organizations together on to a unified platform. The core idea of all social media comes down to 3 main points – Connection | Discovery | Sharing Read more

30 Jan 2018

Amjad Desai Experiential Marketing, Marketing Permalink

How to maximise ROI on your Experiential Activation Campaigns?

Amjad Desai January 30, 2018

Experiential Marketing, also known as event marketing has always been the dark horse when it comes to marketing channels. However, there is no doubting its power with most marketers considering it to be one of the best lead generating channels. And now with technologies such as mixed realities, smarter connected wearable devices, social media apps & reduced cost of production, things are getting more and more exciting. Read more