Instagram has always been innovative in finding new ways to engage its audience. People across the globe, love to share, explore, and browse on Instagram. They can directly contact and shop from business through this app.
Pinterest Releases New Pin Format
Pinterest has now officially confirmed the roll out of its updated Pin format. It includes some minor functional tweaks and separates each Pin element for more specific focus.
Why B2B Business Should Conduct Events
Event marketing is on the rise and it is an effective marketing strategy. An integral part of your marketing strategy needs to be event marketing.
When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketer but are tried-and-true solution for B2B companies and still continue to grow.
Email Marketing to Promote Your Event
When it comes to promote an event, few channels deliver good results and the most considered one is email marketing.
To plan a successful event, you probably rely on email for outreach and yes it makes sense as everyone uses email. We check in the morning, throughout the day and sometimes when we should be sleeping. Plus, there are a variety of email and event marketing software that enable marketers to easily launch massive email campaigns.
Latest Updates by Facebook
Facebook has come out with a new option which will enable advertisers to include multiple text variations for their ad copy, which Facebook’s systems will then be able to choose from when displaying the ad to different users.
New Format for LinkedIn’s Daily Rundown
To keep tabs on industry news and trending stories can be essential to your day-to-day work.
You can hear expert opinions and will get to know what is going on in the world which can make you work smarter and help you to have more engaging conversations with your colleagues.
Impact of Instagram Hiding ‘Like’ Counts
Marketing on Instagram is a popular way brands connect with their audiences. They do so with visuals. It has gained popularity as it’s an easier method for brands to display their cultures, engage with customers, and show off products in a new light.
‘Experiment’ your Campaign Changes on Microsoft Ads
With the help of the ‘Experimenter’ feature, you can create a duplicate version of your campaign that provides a controlled environment for you to monitor a change, without actually launching it.
In this way, you can run a true A/B test within a campaign and see if a particular update will work well for you and your business.
Using videos in a marketing funnel
So far into your business, you must have for sure dealt with a video or two. Maybe a product demo, a testimonial or maybe a simple product announcement video. Videos speed up communication and can certainly generate interest. However, a single video can only do so much.
Google Launches ‘Adaptive Anchor Banner’ Ads
Banner ads aren’t dead. Google still loves them, and in fact, try to improve them to reach and appeal to more people.
The search giant of the web that conquers most of the internet’s advertising market, ‘Google,’ launches a banner ad type, known as ‘Adaptive Anchor Banners.’