In Seth Godin’s words, “Content Marketing is the only marketing left” reveals the high importance of content marketing! The reason being, – it is authentic, useful, and perfectly suited for the internet generation.
Content Marketing offers ample opportunities for businesses to boost their results. As you deliver relevant and valuable content, it improves your online reputation, builds a community, and grows advocates of your brand.
Event marketing is so much more than just selling event tickets. There is an entire process and cycle to be completed to reach the end profitable result.
As marketers, we like to engage in platforms where our customers are active, and we can stand out. And WhatsApp is the most used messenger with over 1.5 Billion active users per month!
One of the most impactful updates of the year is here.
Snapchat has launched a ‘Dynamic Ads’ option which will essentially create Snap ads for you, based on your uploaded product catalog. Snapchat says that its Dynamic Ads will begin in the coming weeks for US advertisers, with support for additional regions planned in the coming months.
As a marketer, you understand the importance of social media. With changes in the landscape of the internet, it is important to change your social media strategy.
Along with the “big three” media tools – Facebook, Twitter, and Instagram, Pinterest is a required tool for your social media strategy.
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If there is one industry in digital media that is growing exponentially, it is the video place. According to Wyzowl, Video is progressing rapidly and is bound to reach new heights sooner than we think. The trend is fueled by the belief of 83% of businesses for whom video has generated a positive ROI.
With around 95 million photos posted on it every day, it becomes difficult for Instagram to manage data and efficiently deliver the right content to the right people.
It’s 2019, and digital marketing has become an inherent part of running a business. So is to employ strategies that help you cut through the digital noise. This is where Video becomes the go-to choice in your content marketing strategy.
According to Wyzowl, Video is progressing rapidly and is bound to reach new heights sooner than we think. The trend is fueled by the belief of 83% of businesses for whom Video has generated a positive ROI.
Here’s good news for all of you marketers from last week!
The two Internet giants – Google and Instagram are about to bring new modifications for their users.
Google says it will investigate ways to preserve users’ privacy without an impact on their display ad experiences through AI and machine learning. On the other hand, Instagram will soon bring direct messaging to desktop with a Messenger-like interface.
So you finally decided to take this whole social media thing seriously for your business and there’s no doubt – your business needs to be on social media. You’re probably already on Facebook and Twitter and maybe on Pinterest and LinkedIn too. However what about the network you keep hearing about, everyone’s favourite ‘Instagram’?
Planning an event can be overwhelming at first. However, with the right strategies and people in place you can make your event a great success.
Once you plan what your event’s purpose is and sort the logistics involved, the time is right to move on to Event marketing – the very core of a successful event!
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