The 2 tech giants Google and Facebook are at it again. Both great visionaries in tech space are at logger heads as one tries to enter another’s territory in one way or another.
At first glance, classifying Google as a direct competitor to Facebook might sound a bit off. After all, both companies serve entirely different purposes for their end users.
People do not buy goods and services; they buy relations, stories and magic. And as marketers we are actively focusing on how to achieve these KPI’s for brands.
The bottom line of all marketing is to achieve a good number of ‘word of mouth’.
“Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.”, states AdSense Google.
At present we are living in the ‘Culture of Me’. Our digital interaction on any device or platform is getting personalized everyday. The power of personalization can build a delightful customer experience.
Video is a great marketing tool, there is no doubting that. However, it looks as though some businesses refrain from pursuing this opportunity despite of its tremendous benefits. The reason being, it’s expensive!
With the rising demand for video content in this digitised world, Pinterest just introduced a new set of video tools to help businesses and creators reach their audience.
World Cup 201 – the official sponsor of the ICC World Cup was Coca Cola but it was PepsiCo India which has stolen the thunder.
It all started with an 87 year old Indian cricket fan Charulata Patel. She has become an internet sensation.
And Pepsi didn’t miss to capture this moment.
A new report finds out that influencers are receiving less engagement on their sponsored ads. This pattern of decline has been observed year after year.
After the introduction of ‘Explore Ads’ for users to attain maximum engagement, Instagram feed is filled with these sponsored ads, making engagements thinner in turn.
On the occasion of ‘International Small Business Day’ on 27th June 2019, Google launched a new website ‘Google for Small Business’ that will give suggestions to the business owners about their product regarding how to stand out, reach customers and work efficiently.
Have you ever refrained yourself from uploading a picture on Instagram because it was a little blur, or you were looking elsewhere and it wasn’t as good as the previous post that fetched you the maximum likes?
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