“You’ve shared with us that one of your biggest marketing challenges is ensuring your campaigns can meet increasingly complex business goals.”, says LinkedIn.
To ease the understanding and work of the companies, LinkedIn has come up with a flexible solution to adapt, by introducing 3 new objectives.
Are you an impulsive buyer? Do you get bored to fill in the same credit details over and over again while making a payment? Does it ever happen that your card is not with you at the moment and your procrastinated purchase plan is never made?
Chrome has around 64% of global browser market share and this move could be a huge turn for the marketers.
Ads are most prominently active on Google Chrome. To eradicate all the ‘annoying’ ads on Chrome, Google shall now block all the brand ads that do not conform to Better Ads Standards. This feature is known as ‘ad-filtering’ by Chrome, as it prefers to use the term ‘filter’ than ‘block’.
How irritated are you, as a viewer to see ads pop up at wrong timings while watching a video on Facebook? Or, how tired are you, as a creator to see that your viewers are leaving your video content halfway due to interruptive ad pop ups?
Despite of this, to attract more content creators and increase their revenue, Facebook has come up with new video monetizing options for its creators.
While creating a brand identity most of the companies focus more on visuals than sounds. This is expected since the easiest way to imagine a brand is by visualizing logos, their defined colors, and even popular marketing materials.
The problem is, most companies haven’t thought about what their brand sounds like. And with audio scaling to new heights – many marketers believe Voice to be the Future of Marketing.
Google looks to provide more advanced Ad tools with the addition of a new platform to create 3D Ads and new AR options for Youtube promotions.
This gives Marketers an opportunity to deliver engaging ad experience and experience through immersive creative. This will allow consumers to interact with products as they would do in real life.
Instagram has announced its latest features for the Pride month with some creative and functional tools in support of the LGBTQ community.
Instagram initiated this by adding some colourful tools to highlight pride related content.
LinkedIn remains the #1 social media platform for professionals to connect, engage, to grow their business and brand.
LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post resumes, and only connect with people they knew and no one else.
2018 brought value over volume in business i.e. whether you are a B2B marketer or B2C. The value that your business holds is more important than the volume of the business you perform. Along with this it also bought evidence of fearless marketing all around the world.
If you’re a marketer with aspirations to one day become fearless and to take risks, where do you look for inspiration and motivation to continue on your growth path to leadership?
If you are into Facebook marketing, one thing you need to understand and stay updated about is the Facebook algorithm.
The Facebook algorithm helps make sense of the numerous posts that people and businesses share every day and picks out what to show on our News Feed or groups based on a large number of factors.
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