Facebook recently announced “Watch” a new platform for shows!!
Watch consists of shows, a new type of video on Facebook. Shows are created of episodes- live or recorded that follow a certain theme. Shows are a great platform if you want to share a series of videos, like a cooking video, daily vlog or any other video with recurring themes.
Success in business is all about making the right decisions and investments but most small business owners are at their wits end when it comes to deciding how much to pay for digital marketing services such as Search engine optimisation (SEO).
Social media platforms are the most popular form of communication channels today but unfortunately most of them are often misused to spread mistrust, fake news, propaganda & malice. As a consumer you have the right to know if you are consuming content you choose or is it some curated content driven by some marketers paid campaign.
With Linkedin members spending almost 3x more time watching video ads on its platform as compared to static and sponsored content, it comes as no surprise that Linkedin has associated with Oracle Data Cloud partner – Moat, a SaaS analytics measurement provider, to measure video viewability and attention signals on its platform.
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We live in the digital age, where attracting online attention has become increasingly competitive. However, thanks to the advancements in technology, marketing approaches, strategies, our tools have evolved, giving us new and better ways to reach and engage with our customers.
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BJP has done it again!
Thursday 24th May 2019 – BJP shocked the opposition and the world by scoring a historic landslide victory in the Lok Sabha Elections. BJP did not only win but also improved upon their numbers from previous Lok Sabha election pushing some of the other parties into an existential crisis. Read more
It’s 2019 – and we are witnessing videos everywhere, right from social feeds, forwarded messages to streaming services such as Netflix, PrimeVideo. Marketers have been talking about it being the ‘year of video’ since 2006, but latest stats show that despite its continuous growth, video content still hasn’t reached its saturation point and is here to stay. With 87% of businesses in the US using video as their marketing tool, it has become the single most vital strategy to include video in your content marketing.
IGTV was built according to how people use their phone: vertical and full screen. It is simple, intuitive as it starts playing as you open the app and allows you to multitask. Guess what, the platform was only supporting vertical videos. The mobile-first company recently declared that the IGTV will now support landscape video. During the launch of IGTV, the vertical mode was the main usp. The change comes because of the feedback by creators who use the platform daily. Vertical video formats were found to cause inconvenience of the viewers.
Video continues to be the most productive element of a marketing strategy as we roll into 2019 — and with good enough reasons. Videos have become a useful tool to achieve your company’s marketing and sales goals.
Videos make communication between you and your audience easier and stronger. Data suggests, 2.38 billion people watch, stream or download video across all devices and more than three-quarters of it use a mobile device to do so.
So, if you want your audience to like, share and spend a longer time on your content, you should consider videos as an essential part of your marketing strategy.
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