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How to get started with Video Marketing – B2B Video Marketing Strategy


In 2019 it would probably seem naive on my part to say Video is essential to your marketing strategy. However, I am surprised to see how few B2B marketers in India are using Video as part of their Marketing Mix. With every passing year, we have seen the significance of Video from a marketing standpoint get bigger and bigger. Today, no matter what size your business is or what lifecycle stage it is in, If you are not using video as a tactic to connect with your audience and amplify your brand/product you will be left behind.

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A simple content trick to grab your audience’s attention

Imagine this situation for a moment, you are really enthusiastic about content marketing and decided to add it to your marketing mix.  So you spend some time figuring out your target audience and what kind of content they would like. Your team then spent days creating great content that you think would be relevant to your audience. Finally, you put it out there only to find that it receives no response whatsoever (We are not counting family and friends here). The whole experience leaves you dejected with a bad taste in the mouth.

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A walk down the meme-ory lane – Top 10 memes of 2018

2018 is already over! And while some of us are happy about it, some still can’t come in terms with the fact that it’s gone. But there is one thing to which we all agree on, unanimously  – the Internet in 2018 was a weird, wild place. There were constant arguments, drama, and snitch tagging. However, in between the horror and absurdity of the last 365 days, there were sprinklings of joy and goodness that made us laugh. It was a stressful year, but at least we had memes!

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Breaking the Internet – The best of social media in 2018

Another year gone with the blink of an eye.
2018 has been a year of mixed emotions. Some things cracked us up while some showed us the uglier side of social media. While at one side we were striving for equal rights, on the other there were fashion brands/influencers making us wish we had better bodies.
Amidst of the cyberbullying on Twitter, the usual memes on Facebook, and weight loss tea ads on Instagram, a few things did leave a mark on us.

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