In 2019 it would probably seem naive on my part to say Video is essential to your marketing strategy. However, I am surprised to see how few B2B marketers in India are using Video as part of their Marketing Mix. With every passing year, we have seen the significance of Video from a marketing standpoint get bigger and bigger. Today, no matter what size your business is or what lifecycle stage it is in, If you are not using video as a tactic to connect with your audience and amplify your brand/product you will be left behind.
How To : Scripting for Amazing Video Content.
According to a report by Hubspot, 4 of the top 6 channels where humans consume video content are social channels. In addition to this, a Facebook executive recently predicted that the platform will become video in less than 5 years.
A simple content trick to grab your audience’s attention
Imagine this situation for a moment, you are really enthusiastic about content marketing and decided to add it to your marketing mix. So you spend some time figuring out your target audience and what kind of content they would like. Your team then spent days creating great content that you think would be relevant to your audience. Finally, you put it out there only to find that it receives no response whatsoever (We are not counting family and friends here). The whole experience leaves you dejected with a bad taste in the mouth.
Marketing Campaigns that stole the show in 2018
A relatable, fresh and innovative marketing campaign, executed seamlessly, has the power to evoke strong emotions. It inspires, educates, entertains and attracts the audience to a brand like nothing else can.
5 ways data can boost your B2B marketing strategy
Ever since big data really took off, savvy B2B marketers took notice and became leaders in data-driven marketing, improving every aspect from how they cater to potential customers all the way to higher ROI and everything in between. While it’s not a brand new concept, data-driven marketing is new enough to yet see wide scale adoption.
Digital Marketing Tools that you need to use in 2019
Ever wondered if you could achieve your goals and scale your business much faster – if only you knew digital marketing tools better? We know you did, and that’s why we are here.
A walk down the meme-ory lane – Top 10 memes of 2018
2018 is already over! And while some of us are happy about it, some still can’t come in terms with the fact that it’s gone. But there is one thing to which we all agree on, unanimously – the Internet in 2018 was a weird, wild place. There were constant arguments, drama, and snitch tagging. However, in between the horror and absurdity of the last 365 days, there were sprinklings of joy and goodness that made us laugh. It was a stressful year, but at least we had memes!
Breaking the Internet – The best of social media in 2018
Another year gone with the blink of an eye.
2018 has been a year of mixed emotions. Some things cracked us up while some showed us the uglier side of social media. While at one side we were striving for equal rights, on the other there were fashion brands/influencers making us wish we had better bodies.
Amidst of the cyberbullying on Twitter, the usual memes on Facebook, and weight loss tea ads on Instagram, a few things did leave a mark on us.
Advertisers, rejoice! Facebook eases out video ad creation on Smartphones
Earlier this month, the social media giant launched a framework to convert still images and text assets or a company logo into a mobile-first video ad. Facebook noted in its recent blogpost that a mobile-first strategy for lightweight video ads that are optimized for mobile consumption drive a brand message better.
Google Lengthens its Ad Content with more characters to Text Ads
With all the updates going on in the social media networks, why should Google stay behind? The search engine company will provide marketers with the chance to add three headlines and two ad descriptions for their responsive text ads, starting in late August.
Login with Google