A new feature is here by Instagram which aims to replicate the key functionality of rising app TikTok.
Rather than taking on parent-company Facebook’s usual tactic of launching a separate app, Instagram is adding its new ‘Reels’ feature as an element within Instagram Stories.
In today’s scenario of buyer-authorised world, marketers need to grasp every opportunity to build relationships and earn the trust of prospective buyers and customers.
Consumer wants more than a pitch to evaluate solutions and make purchase decisions.
You came up with a great idea! In your head, you can clearly visualize the video that is a part of a great video marketing campaign. You map out the story to your team, everybody is excited, and the work starts.
You write the script, finalize on the characters and the production begins. World domination and business growth are just a few days away. You launch the video, and nothing feels better than hitting that upload button.
So are you planning to organize an event and are wondering how to get more attendees? Sometimes to get people register to your event doesn’t go as planned and you are struggling to get them in.
We know all about the long nights and the endless “What if nobody shows ups?”
Write Without Fear and Edit Without Mercy – This quote summarises all the work to be done in the post-production stage. There are a lot of things that one needs to put in place before rendering out the final version of the video – numerous edits, a bunch of sound trials to get the fitting music and background score. Add to this colour grading so as to get you an even look and feel throughout the video.
In the words of Micheal Litt, the most important call to action in the 21st century is the play button. It is believed that about 500 million hours of video content is watched daily on the internet. Video-based content has totally revolutionized the way a consumer takes in information. About 76% of marketers are of the view that video marketing will help them to improve their sales. But without good content, even turning a dime around would not be possible. Hence it is important for us to know how to produce good video based content. So here are 5 essential steps for the production of a video.
1. Google to Add: New Visual Ad Options for YouTube and Google Images!
Facebook is replacing several metrics with new ones that may provide more actionable insights.
Facebook announces – “October 2019. We are making several updates to our video and lead ads metrics beginning 29 October 2019. We will remove metrics related to 10-second video views and will rename several other video metrics. We will also be consolidating our leads metrics.”
-1288x724.png)
What is TikTok?
Some of you might diss the app, calling it a hub of cringe-inducing videos that only have one purpose – to become a meme.
For others, mostly the ‘digital content creators’ as they like to call themselves, it’s liberating, aspirational and “a confidence booster” as they entertain their audience.
Facebook has announced that it will be removing all of its gray verified badges, designed to display Page authenticity for businesses, by October 30th. This is based on the feedback from users who were uncertain on what it actually represents.
Login with Google