What the heck is ROI? : Measure the right metrics

6th March 2021 |
1 Hr 38 Mins

When it comes to marketing online, we often target things like “Trending topics” and “Engagement.”  But these metrics can’t give you a clear picture of how the time, money, and effort you put into your brand’s digital marketing efforts impact your company’s bottom line. This is why return-on-investment is such an important metric for any business activity. Digital marketing ROI will tell you if you are making a profit or loss on your digital marketing campaigns. Want to measure whether you’re getting your money’s worth from your marketing campaigns? Then you definitely need to check this webinar video. In this webinar, Digital Marketing Expert, Jaljeet Ajani, briefs the insights of ROI & teaches us how to measure it for your business. Here is a sneak peek into this session on "What the heck is ROI? : Measure the right metrics" - ROI Definition & Purpose - KPIs for Marketing Activities - Insight Mining & Optimization  

Jaljeet Ajani

Jaljeet Ajani


Content Evangelist | Digital Marketer | Co-Founder of Synclarity. He is an expert in creating content in all forms from videos to blogs, even infographics. He through Synclarity – a Content-First Digital Agency - helps businesses to grow and achieve measurable results.

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