When Instagram first popped onto the scene back in 2010, it was just like any other social platform; filled with selfies, pets, and pictures of food.
Fast-forward to 2019 and Instagram’s transformation from a simple photo sharing app to a full-on marketing channel is nearly complete.
Just look at some of the platform’s newest features!
Video Marketing is all over the web. Look no further than your favorite brands, your Facebook, your Instagram, your YouTube homepage, there it is successful video marketing that has found its way to your eyes.
If Video Marketing is the future, then the future is here. You’re at the right place if you think it’s worth putting your mind and money to create marketing videos.
When we talk about influencers, people mostly think in the traditional sense: celebrities or people who are known to have massive followings on social media.
Today as we think, ‘Influencers’ are closer to reality TV stars than they are to your average consumer. They might have thousands or even millions of followers that can give them the attention factor marketers constantly strive for, it turns out they’re not as influential as you’d think.
We see a lot of updates by Instagram for its users to keep them hooked to its app. Here it is once again. Instagram has come up with two new features for its stories.
Stories are now the heart and soul of Instagram, and while many of the new changes imitate Snapchat and even Tik Tok, users don’t seem to mind.
As an event planner, you might underestimate the amount of time and work needed to plan a successful event and often make common mistakes along the way. If you ask a professional event planner, they will admit that event planning is no easy job. Your mistakes can result in alienated speakers, disinterested audiences and a loss of reliability that can affect your ability to plan future events.
Everyday so much information is fed to our brain through various platforms that we are gradually losing patience to sit down watch, read, or listen to long content.
And if you think from a marketer’s perspective, our declining attention spans are a great challenge. Even more so when it comes to advertisements. Be it the mindless thumb-scrolling on Instagram, or falling into the deep Youtube Autoplay trap, hitting ‘Skip Ad’ one video at a time, people don’t care about ads, unless they intrigue or delight!
The most successful B2B brands on Instagram recognize that the channels being ignored are the channels where opportunities lie.
Instagram, while growing quickly, is often still a channel that B2B brands are overlooking as an opportunity to drive results.
There are thousands of brands and a number of high-profile B2B organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers.
Instagram has taken the social media world by storm. Currently, the platform has more than 7.7 billion users.
Each social media platform has its own distinct identity. Facebook connects you with the people around you, Twitter involves political and social issues, Linkedin is for professionals to connect and Instagram is the platform that allows users to share photos and videos.
YouTube brings homepage, a design that brings more features to the viewing experience on Home to help you find the next great video to watch.
The new design will roll out across desktops and YouTube apps on Android and iOS tablets, and will be available to everyone soon.
In this era of digital world, live events are mostly preferred by the marketers.
According to a survey, 83% of B2B marketers are heavily invested in events.
To organize an event, you have to confront many decisions. The one decision that will have the largest impact on your event is to choose a venue.
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